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Portfolio

FEATURED
PROJECTS

These selected projects reflect my approach to blending strategy with creative execution.

Go-to-Market2021

Launching a New Merry Berry Café

From one branch to two — a full go-to-market launch in a new neighborhood

Product Adoption2020

Loyalty App Launch & Adoption

Driving 82% daily app usage — highest penetration in the chain

More Projects

Product Launch

Detox Smoothie Line Launch

Launching a 9-drink healthy line to category leader

Notion AI Messaging Analysis
MBA Project

Notion AI Messaging Analysis

Improving messaging & adoption strategy for Notion AI

Slack Positioning Analysis
MBA Project

Slack Positioning Analysis

Reframing Slack's product positioning in a competitive market