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Portfolio

FEATURED
PROJECTS

These selected projects reflect my approach to blending strategy with creative execution.

Selected Marketing Work

Go-to-Market

Launching a New Merry Berry Café

From one branch to two — a full go-to-market launch in a new neighborhood

01
Product Adoption

Loyalty App Launch & Adoption

Driving 82% daily app usage — highest penetration in the chain

02
Product Launch

Detox Smoothie Line Launch

Launching a 9-drink healthy line to category leader

03
Marketing Strategy

BlackOut Restaurant — Marketing Strategy Case Study

Multi-channel marketing strategy for Israel's only dark restaurant

04
Notion AI Messaging Analysis
MBA Project

Notion AI Messaging Analysis

Improving messaging & adoption strategy for Notion AI

05
Slack Positioning Analysis
MBA Project

Slack Positioning Analysis

Reframing Slack's product positioning in a competitive market

06

Creative & Content Work

Music & Events

9/16 Cover Band

Band leader, frontman, and creative director of a commercially successful live music project

07
Events & Creative

Caramel Creative Agency

Event and creative project coordination for live festivals, nightlife events, and venue shows

08
Social Content & Formatting
Content & Social Media

Social Content & Formatting

Social Content Creation for Audience Engagement and Brand Visibility

09