ABOUT
ME

Branch Manager

Cafelix Coffee Roasters

2023–PresentTel Aviv, Israel

Oversee daily operations, staff coordination, and performance management in a high-volume specialty coffee retail environment. Train new employees on service quality, upselling techniques, and structured product communication.

• Maintain revenue targets, operational standards, and customer satisfaction benchmarks
• Train new employees on service quality, upselling techniques, and structured product communication
• Optimize shift efficiency and cost control under fluctuating demand conditions
• Serve as on-floor leader, ensuring brand consistency and performance execution

Owner & Multi-Unit Franchise Operator

Merry Berry Café

2018–2023Kherson, Ukraine

Built and scaled a multi-unit frozen yogurt franchise from startup to ~12M UAH annual revenue. Owned full P&L, developed a team of 20, and executed go-to-market strategies that drove 4× revenue growth within 18 months.

• Scaled daily revenue from 6–8k UAH to ~30k UAH within 18 months (4× growth)
• Led and developed a team of 20 employees; training frameworks adopted across regional franchise branches
• Owned full P&L: budgeting, payroll, supplier negotiations, cost optimization
• Developed benefit-driven product narratives that increased adoption of premium offerings
• Executed localized go-to-market initiatives aligned with national brand strategy

Advertising & Content Producer

Radio Tavria

2016–2018Kherson, Ukraine

Created advertising scripts for local businesses, translating product features into emotionally engaging value propositions. Recorded and produced voiceover ads broadcast to regional audiences.

• Created advertising scripts translating product features into engaging value propositions
• Recorded and produced voiceover ads broadcast to regional audiences
• Collaborated with business owners to refine messaging for clarity and differentiation
• Contributed to increased advertiser retention through persuasive storytelling